I help product
managers learn to
drive impact
Product management was already hard. Now everyone expects your team to deliver 10x value with half the people, and AI is supposed to make it all possible. Easy, right? ;-)
The job is changing, so should
your playbook
Strategy was difficult before and it's more difficult now. The number of things you could build has exploded, which makes knowing what to build even harder. Your stakeholders are throwing AI ideas at you and expecting magic. Your company might be restructuring around you. And somewhere in all of this, you're trying to figure out: how do I set up myself and my team for success when the ground keeps shifting?
Here's what hasn't changed: the PMs who thrive are the ones who can see the system clearly, think strategically about where value actually lives, and influence the people around them to move in the right direction. AI makes those skills more valuable, not less. But nobody teaches you how to build them, you're expected to just figure it out (ideally before the next sprint.)
Values behind all
of my work.
No bullsh*t
I'll tell you what I actually see, including the hard stuff. You don't grow from being told you're great.
Thinking partner
I won't just tell you what to do. I'll help you think it through so you can do it yourself next time, and the time after that.
AI-native, not AI-anxious
I'll show you how to use AI as a lever in your daily PM work. Not as a threat to your job, and not as a magic wand either.
How I work
No curriculum, no pre-set modules, no "PM maturity matrix." This is a thinking partnership.
Let's talkThinking Partner
Ongoing engagement
Weekly 1:1 sessions, tailored to your situation. The first session is diagnostic: we break down your current reality. What's your role, what's expected of you, where are you stuck, what are the dynamics around you. Think of it as mapping the system you're operating in so we can figure out where to focus.
From there, every session is grounded in your real work. The stakeholder conversation you're preparing for. The strategy you're trying to articulate. The team dynamic that's not working. The promotion case you need to build. The AI opportunity you're trying to evaluate. We work on what's in front of you, and through that, we build the skills and judgment that compound over time.
I also bring practical experience working AI-native. I've built my own toolkit for how AI fits into the daily work of product management, from research to stakeholder communication to prototyping to managing a product strategy. This isn't theoretical. If you want to learn how to actually work with AI rather than just talk about it at conferences, that's part of what we do together.
I can help your career if...
You're good at execution but struggling with influence. You can build the thing but can't always get the organisation to move with you.
You've been told to "think more strategically" but not shown what it looks like in practice. (My favourite piece of unhelpful feedback.)
You're navigating a complex org with competing stakeholders and unclear ownership and need someone who's been inside that kind of environment.
You're making the jump to senior PM, or from senior PM to lead or director, and want to be deliberate about it rather than just waiting and hoping.
AI is changing your craft and you want to learn how to use it as a lever for your work instead of feeling like the ground is shifting under you
You don't have a manager who actually coaches you. You're left to figure things out alone, and you're tired of it.
Why me?
I've made every version of this journey. I started as an engineer, became a technical cofounder (I wrote all the code for the MVP and then had to figure out what to build next), then transitioned into "proper" product management at Glovo, led product at Amazon, and ran a product area as director at Docplanner. I've been the IC, the first-time manager, and the director inheriting a team that needed reshaping.
I've also developed PMs at every stage. I trained an associate PM from a business background who is now a principal PM. I've hired, coached, and exited PMs as a director, and the PMs I hire are consistently among the highest impact in the company. I know what good looks like because I've built it in other people, not just in myself.
Plus, I work AI-native every day. Not as a buzzword, but as an actual operating model. I know what it changes about the PM craft and what it doesn't, because I've lived both sides.
Want to talk?
Book a free 30-minute call and we'll figure out if this is the right fit. Worst case, you get 30 minutes of free career advice.
Book now