AI-native product coach
When building gets cheap, knowing what to build gets harder. I help organisations and product managers find strategic clarity in the noise, especially in the age of AI.
Your product teams are busy, but busy isn't the same as effective (actually, it's often the opposite). I help organisations diagnose what's actually driving outcomes, cut what isn't, and build product teams that deliver real value, not just features.
You're good at shipping. But you're stuck — on stakeholders, on strategy, on the jump to the next level. I work with PMs as a thinking partner to help you navigate complexity, sharpen your judgment, and get where you want to go. No frameworks-of-the-week, I promise.
I've led product at every stage — from writing the first line of code as a technical cofounder, to leading product at Glovo and Amazon, to running a product area as director at Docplanner. The common thread: I walk into ambiguity and build clarity. (And occasionally break things along the way, but that's how you learn.)
making an impact?